Campaign Leaders' Toolkit

This page contains information, tools and resources needed to carry out the role of Campaign Leader for your GCWCC campaign.

Campaign Leader's Guide

This is an all-in-one campaign toolkit, which includes a detailed overview of the information and best practices for Campaign Leaders to run a successful campaign. This guide is intended for new GCWCC teams and small to medium-sized departments and agencies that have expressed the need for simple guidance for navigating the GCWCC.

Campaign Parameters Guide

The 2025 Campaign Parameters document is now available – download it to get all the key details for this year’s campaign.

Campaign Leader Training Course

Begin with the self-guided training course for Campaign Leaders.

Check the schedule for supplemental Live Training Sessions

GCWCC Local Manager Contact Sheet

GCWCC Local Managers play a crucial role in running a successful campaign. United Way/Centraide assigns them and are responsible for supporting you and your teams to help you succeed. Find and contact your local manager using this excel file.

Campaign Leader Welcome Kit

Here is a handy one-pager that describes the Campaign Leader's role and responsibilities, as well as provides links to resources to help Campaign Leaders get started.

Campaign Leader Frequently Asked Questions

This is a collection of Frequently Asked Questions you may encounter as Campaign Leader.

Impact stories and videos

Impact stories are provided by the GCWCC's two named recipients, HealthPartners and United Way Centraide. These story assets can be used during events and canvassing to inform and inspire donors. These stories prove how GCWCC donations help build stronger communities and healthier people.

Request Impact Speakers

Named Recipient speakers are representatives from United Way Centraide and HealthPartners. They will speak about their organization’s priorities, what they do to address the needs and the impact donations received through the GCWCC have on improving the lives of Canadians.
All speaking engagements consist of two (2) Speakers, one from each of the Named Recipients.
If the speakers are required in the National Capital Region, please complete this form at least 10 business days prior to the event. For engagements outside of the NCR, please contact your GCWCC Local Manager.